Sony Entertainment Television (SET), one of India’s leading Hindi general entertainment television channels. It was launched in October 1995 and is owned by Multi Screen Media Pvt. Ltd. (MSM, formerly SET India Private Limited), a subsidiary of Sony Piictures Entertanment. Known for its innovative concepts and exciting formats, SET reaches more than 42 million households in India. Additionally, SET is available in the United States, the United Kingdom, Africa, the Middle East, Europe, Canada, Australia, New Zealand, Singapore, Nepal, Bangladesh, Maldives and Malaysia. In totality, SET influences over 300 million viewers in the Indian sub-continent, the Middle East and South Asian Diaspora worldwide.
Sony has gained a lot of popularity from shows like Aahat, Bade Acche Lagte Hain, C.I.D. and Kaun Banega Crorepati etc. Recently Sony have launched a 24 hour Hindi Music Channel Sony MIX, distributed by MSM Discovery Private Limited, a distribution joint venture between MSM and Discovery Communications India.
SET faces stiff competition from other players in the market, especially STAR Plus, Zee TV, and Colors.
|Network||Sony Entertainment Television (SET)|
|Owner||Multi Screen Media Pvt. Ltd.|
Public Relations Department
Sony Entertainment Television
Multi Screen Media Pvt. Ltd.
(Formerly SET India Pvt. Ltd)
3rd Floor, Interface, Building No. 7,
Off Malad Link Road, Malad (W),
Mumbai – 400 064 India
Tel- 91 22 6708 1111
Fax– 91 22 6643 4748
Official Website– www.setindia.com